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View, browse and sort the ever-growing list of XRDC 2019 sessions by topic and format. With XRDC 2019’s Session Scheduler, you can build your schedule in advance and access it during the show. Sessions do fill up, so please arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.

The Future of Augmented Reality for Beauty Consumers and Retailers

Jennifer Tidy  (SVP of Partnerships, ModiFace)

Location: Innovation Stage

Date: Tuesday, October 15

Time: 11:00 am - 11:40 am

Topic: Brand Experience

Format: Session

Vault Recording: Video

Audience Level: All

Gain insight into how the beauty industry is leveraging AR and AI. Over the last year ModiFace and L'Oreal have been rolling out innovative technologies for all L'Oreal brands on a global basis, connecting their consumers through omni-channel digital experiences that enhance the consumer journey. Catch a glimpse into the next generation innovations that are being developed and deployed for brands, and learn about how ModiFace has partnered with external partners in tech and retail to put this AR technology in the hands of every beauty consumer.


The audience will gain an understanding of how AR mirrors are transforming in-store shopping, how brands are using AR technology, how AR is being used outside of native apps, the future of virtual makeover technology, and the consumer benefit for AR technology in beauty.

Intended Audience

Anyone in the AR, AI, voice space, and hardware would benefit from this presentation. There is something to be learned for everyone.