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Dan Miller (XR Evangelist , Unity Technologies)
Miles Konstantin (Creative Technical Director, Childish Gambino)
Location: Innovation Stage
Date: Monday, October 14
Time: 11:00 am - 11:40 am
Topic: Brand Experience
Vault Recording: Video
Audience Level: All
Dan and Miles will provide attendees with an overview of the Pharos AR app, from conception to reality. They will describe the partnership between Childish Gambino and Unity, how they defined the app's goals and parameters. They will also demonstrate the technical features that were used to create the app, reveal the final product, and discuss results to date. Lastly, Dan will share how brands can design immersive experiences to create strong communities of super-fans without alienating the rest of the audience and bridge the gap between the novelty of AR and making it an impactful utility in today’s hyper-connected, overly-saturated market.
Attendees will learn best practices discovered in developing a deeply immersive AR experience app for Childish Gambino, illustrating how brands can offer unique ways to engage with consumers.
From Indie creators who have experimented with AR to developers who work for creative agencies, and even brand marketers, a wide range of audience members will be inspired by and learn from this talk. Audience members should have a basic understanding of AR and developing for AR.