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View, browse and sort the ever-growing list of XRDC 2019 sessions by topic and format. With XRDC 2019’s Session Scheduler, you can build your schedule in advance and access it during the show. Sessions do fill up, so please arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.

The Creation of Childish Gambino's Pharos AR App

Dan Miller (XR Evangelist , Unity Technologies)

Miles Konstantin (Creative Technical Director, Childish Gambino)

Location: Innovation Stage

Date: Tuesday, October 15

Time: 10:00am - 10:40am

Topic: Brand Experience

Format: Session

Vault Recording: Video

Audience Level: All

Dan and Miles will provide attendees with an overview of the Pharos AR app, from conception to reality. They will describe the partnership between Childish Gambino and Unity, how they defined the app's goals and parameters. They will also demonstrate the technical features that were used to create the app, reveal the final product, and discuss results to date. Lastly, Dan will share how brands can design immersive experiences to create strong communities of super-fans without alienating the rest of the audience and bridge the gap between the novelty of AR and making it an impactful utility in today’s hyper-connected, overly-saturated market.

Takeaway

Attendees will learn best practices discovered in developing a deeply immersive AR experience app for Childish Gambino, illustrating how brands can offer unique ways to engage with consumers.

Intended Audience

From Indie creators who have experimented with AR to developers who work for creative agencies, and even brand marketers, a wide range of audience members will be inspired by and learn from this talk. Audience members should have a basic understanding of AR and developing for AR.