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Charles Yust (Principal Design Technologist, frog)
Location: Elizabethan B, Second Floor, Tower Building
Date: Tuesday, October 30
Time: 2:00pm - 2:30pm
Pass Type: XRDC Pass - Get your pass now!
Vault Recording: Video
Audience Level: All
How can museums use technology to both deepen appreciation of art to existing audiences, as well as bring art to new ones? frog and the San Francisco Museum of Modern Art aim to achieve this with The Interpretative Gallery, a mixed-reality space part of the René Magritte exhibition, open May to October 2018. Designed and developed by frog, the immersive environment uses stereo cameras and computer vision algorithms to invite visitor participation in a uniquely Magrittian "augmented reality." This talk focuses on how mixed reality is used to elevate art exhibitions in museums and beyond.
Learn how elements in augmented reality connect to René Magritte, a visionary painter who surfaced themes and questions about mixed reality in his work decades before it existed as a digital experience, and how art should be a pillar (like retail, gaming, etc.) of AR experiences.
Please join to explore how augmented reality and immersive space can enhance cultural experiences and major art institutions.