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Chris O'Connor (Technical Director, ZeroLight)
Pass Type: XRDC Pass - Get your pass now!
Vault Recording: TBD
Audience Level: All
This session will take an in depth look into the design, development and challenges encountered in the creation of
various automotive XR experiences, including VR and AR projects for international brands like BMW, Porsche, Toyota, Nissan, Audi and Pagani. It will give an understanding of how such enterprise visualization solutions have been able to succeed while integrating perfectly with the client's brand activities and retail infrastructure.
Learn about the various ways ZeroLight automotive clients have incorporated XR, including BMW, Porsche, Toyota, Nissan, Audi and Pagani. Gain an understanding of the challenges faced when developing on cutting edge hardware and how new graphics tech can be used to enhance XR experiences.
Brands looking to expand into XR, software and hardware developers and Industry experts will all find this sessions content interesting and exciting.