XRDC is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

View, browse and sort the ever-growing list of XRDC 2019 sessions by topic and format. With XRDC 2019’s Session Scheduler, you can build your schedule in advance and access it during the show. Sessions do fill up, so please arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.

Integrating Home Shopping and AR for True Mass Market Impact: Houzz Case Study

Sally Huang (Head of Visual Technologies, Houzz)

Location: Healthcare & Enterprise Stage

Date: Monday, October 14

Time: 10:00am - 10:40am

Topic: Enterprise

Format: Session

Vault Recording: Video

Audience Level: All

Since Houzz launched its augmented reality tool, View in My Room 3D, more than two million people have used it when buying products in the Houzz app. People that have interacted with the feature are 11X more likely to make a purchase and spend 3X more time on the app. During this session, learn how Houzz built a powerful AR shopping feature for mass market impact. Houzz Head of Visual Technologies, Sally Huang, will also share what's next for true mass market applications in AR shopping.

Takeaway

Attendees will leave this session with an understanding of how to use augmented reality in a real world, universal application. They will also understand how AR tools can impact a company's bottom line and fit into their business model.

Intended Audience

The intended audience for this session is anyone who wants to learn about a real world use case of AR, including best practices. The session will not require technical expertise in the field to follow or take away valuable findings.