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Sally Huang (Head of Visual Technologies, Houzz)
Location: Healthcare & Enterprise Stage
Date: Monday, October 14
Time: 10:00am - 10:40am
Vault Recording: Video
Audience Level: All
Since Houzz launched its augmented reality tool, View in My Room 3D, more than two million people have used it when buying products in the Houzz app. People that have interacted with the feature are 11X more likely to make a purchase and spend 3X more time on the app. During this session, learn how Houzz built a powerful AR shopping feature for mass market impact. Houzz Head of Visual Technologies, Sally Huang, will also share what's next for true mass market applications in AR shopping.
Attendees will leave this session with an understanding of how to use augmented reality in a real world, universal application. They will also understand how AR tools can impact a company's bottom line and fit into their business model.
The intended audience for this session is anyone who wants to learn about a real world use case of AR, including best practices. The session will not require technical expertise in the field to follow or take away valuable findings.