XRDC 2018 Session Scheduler

View, browse and sort the ever-growing list of XRDC 2018 sessions by pass type, track, and format. With XRDC 2018’s Session Scheduler, you can build your schedule in advance and access it during the show via export or with the XRDC Mobile App. Sessions do fill up, so please arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.

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Immersive Data Visualization: Design Challenges in AR

Reena Ganga (Senior UX Designer for AR, IBM)

Jenna Goldberg (Senior Visual Designer for AR, IBM)

Location: Elizabethan B, Second Floor, Tower Building

Date: Tuesday, October 30

Time: 10:00am - 11:00am

Pass Type: XRDC Pass - Get your pass now!

Track: Innovation

Format: Session

Vault Recording: Video

Audience Level: All

Each day, humans generate 2.5 quintillion bytes of data. Sifting through the noise to generate meaningful insights can be time-consuming and repetitive. What if there was a more efficient way to visualize your data and derive business intelligence? IBM Immersive Insights is an augmented reality tool that gives data scientists the ability to analyze data and present their findings in 3D. This supplemental tool has great implications for data analysis across business industries all over the world, because every functioning business has something in common: the need to understand their data in order to make profitable decisions.


Learn how designers play a critical role in making AR products intuitive, engaging, and useful. Hear the challenges of creating natural, believable experiences in 3D, as well as balancing conflicting goals such as ease of use and simplicity vs. complex manipulation and precision.

Intended Audience

This presentation is for anyone interested in learning about enterprise use cases for AR and how they might be able to apply the latest AR technologies within their own organizations. It is also geared towards designers who are curious about the challenges and approaches when working with this emerging technology. No prerequisite knowledge is necessary.