XRDC is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

View, browse and sort the ever-growing list of XRDC 2019 sessions by topic and format. With XRDC 2019’s Session Scheduler, you can build your schedule in advance and access it during the show. Sessions do fill up, so please arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.

Case Study: Ubisoft's Escape Rooms

Cyril Voiron  (Executive Producer, Ubisoft Blue Byte)

Location: Game & Entertainment Stage

Date: Monday, October 14

Time: 11:00 am - 11:40 am

Topic: Entertainment

Format: Session

Vault Recording: Video

Audience Level: All

Ubisoft Escape Games develops multiplayer room scale virtual reality escape rooms set in the best gaming world of Ubisoft, exclusively for the out-of-home entertainment industry. Having now 2 experiences commercially used by more than 200 partners in more than 35 countries around the world and working on a third experience, Cyril will share some of the choices made by the Düsseldorf based development team to launch in this new market. He will share data and learnings about the business and the operations of their VR Escape Rooms and how Ubisoft Escape Games sees its future.


Attendees will learn some design and production tips that Ubisoft Blue Byte implemented in their experiences and production to reach a mainstream audience. They will also learn figures about the market, and gain knowledge of the marketing and business surrounding virtual reality escape rooms.

Intended Audience

This talk is for any developer involved in LBVRE with a particular interest in learning about the development, audience, constraints, business and marketing of virtual reality escape rooms. No prerequisite knowledge needed.