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Peter Oberdorfer (Founder & Director, TACTIC)
Location: Innovation Stage
Date: Monday, October 14
Time: 2:00 pm - 2:40 pm
Topic: Brand Experience
Vault Recording: Video
Audience Level: All
This talk will cover the foundation of telling effective stories in augmented reality and how to gain real user retention with mobile applications. Tactic has produced apps such as the '19 Crimes Series', 'The Walking Dead', 'Bogle AR', and just recently 'Jack Daniel's Augmented Reality'. This talk will navigate through brand product marketing in AR and how it will transform into web based experiences and 5G in the future.
In this session, Tactic Producer Peter Oberdorfer, will go over the depth of this brand story and technical creation by looking at Tactic's new Jack Daniel's AR App, which allows users to take a tour of the distillery, hear stories about Jack Daniel, or learn about how Old No. 7 is made with over 10 minutes of total content, told in short segments, right on the product. Tactic's platform records all of these interactions in real time, giving the brand a real time view of how users engage with their product.
Attendees will learn how to market their brands in augmented reality in a creative way, gain insight into user dynamics showing what the most successful AR based stories are and the consumer response to products. They'll also get a look into fun apps and how to better create branded content. All levels are welcome.