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Mike Boland (Chief Analyst, ARtillery Intelligence)
Location: Innovation Stage
Date: Monday, October 14
Time: 4:00pm - 4:40pm
Topic: Brand Experience
Vault Recording: Video
Audience Level: Intermediate
Among all AR business models developing, advertising is one of the few already bearing fruit. Last year, $418 million was spent on AR advertising, and according to ARtillery Intelligence, the industry is projected to grow to $2.46 billion by 2022. So far, this mostly includes branded AR selfie lenses for fitting products like cosmetics, but categories will expand as AR continues to migrate to the rear-facing camera. Visual search will follow, led by Google, Pinterest and Snapchat, carrying the "high-intent" value that search is known for. But how will the industry get there? What's working today? How are consumers interacting with AR ads? How are business models developing? This session will answer all of these questions in a data-backed presentation that draws from ARtillery Intelligence's extensive research over the past year, and 15 years covering mobile and desktop advertising evolution.
AR advertising derived $418 million in 2018. According to ARtillery Intelligence, that number will grow to $2.46 billion by 2022. Attendees will learn how AR advertising opportunities will expand beyond branded lenses. The session will cover how the industry will get there, as well as what's working today and how business models are developing.
AR companies interested in ad monetization. Brand advertisers and investors with beginner to intermediate knowledge of augmented reality.