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View, browse and sort the ever-growing list of XRDC 2019 sessions by topic and format. With XRDC 2019’s Session Scheduler, you can build your schedule in advance and access it during the show. Sessions do fill up, so please arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.

AR Advertising and Commerce: What's Working?

Mike Boland (Chief Analyst, ARtillery Intelligence)

Location: Innovation Stage

Date: Monday, October 14

Time: 4:00pm - 4:40pm

Topic: Brand Experience

Format: Session

Vault Recording: Video

Audience Level: Intermediate

Among all AR business models developing, advertising is one of the few already bearing fruit. Last year, $418 million was spent on AR advertising, and according to ARtillery Intelligence, the industry is projected to grow to $2.46 billion by 2022. So far, this mostly includes branded AR selfie lenses for fitting products like cosmetics, but categories will expand as AR continues to migrate to the rear-facing camera. Visual search will follow, led by Google, Pinterest and Snapchat, carrying the "high-intent" value that search is known for. But how will the industry get there? What's working today? How are consumers interacting with AR ads? How are business models developing? This session will answer all of these questions in a data-backed presentation that draws from ARtillery Intelligence's extensive research over the past year, and 15 years covering mobile and desktop advertising evolution.

Takeaway

AR advertising derived $418 million in 2018. According to ARtillery Intelligence, that number will grow to $2.46 billion by 2022. Attendees will learn how AR advertising opportunities will expand beyond branded lenses. The session will cover how the industry will get there, as well as what's working today and how business models are developing.

Intended Audience

AR companies interested in ad monetization. Brand advertisers and investors with beginner to intermediate knowledge of augmented reality.